Senior Marketing Manager

We are seeking a Senior Marketing Manager to own and execute our end-to-end marketing strategy. This is a hands-on, generalist role suited to someone who thrives in scale-ups, is comfortable with ambiguity, and can operate across brand, product marketing, demand generation, and communications. 

You will work closely with the Leadership team, Mission group, and Engineering to translate complex AI capabilities into compelling narratives that resonate with defence, government, and enterprise stakeholders. This role is both strategic and execution-focused, with the opportunity to build and lead a marketing function as the company grows. 

Strategy & Leadership 

• Define and execute the overall marketing strategy aligned to company growth objectives (across US and UK) 

• Act as a senior marketing partner to leadership, contributing to go-to-market, positioning, and growth planning 

• Establish marketing priorities, roadmaps, and success metrics in a fast-moving environment 

• Manage network of consultants 

Product & Solutions Marketing 

• Own product positioning, messaging, and value propositions for AI-driven defence technologies 

• Translate complex technical concepts into clear, credible, and differentiated customer narratives 

• Support product launches, briefs, case studies, and sales enablement materials 

Demand Generation & Growth 

• Design and execute integrated campaigns to support pipeline growth across defence, government, and strategic enterprise accounts 

• Collaborate with mission group to support account-based marketing and long-cycle buying processes 

• Manage digital channels, content, events, and partnerships to drive awareness and engagement 

Brand, Communications & Thought Leadership 

• Build a trusted, authoritative brand in the defence and AI ecosystem 

• Lead external communications including website content, PR, events, and industry engagement 

• Develop executive and technical thought leadership aligned to our mission and values 

Content & Messaging 

• Own content strategy across web, presentations, whitepapers, proposals, and social channels 

• Ensure consistent, high-quality messaging across all customer and stakeholder touchpoints 

Analytics & Optimisation 

• Track performance across campaigns and channels, using data to inform decisions and improve impact 

• Establish clear KPIs for awareness, engagement, and pipeline contribution 

You Must Have

• Extensive experience in B2B marketing, with time spent in scale-ups or high-growth technology companies  

• Proven experience across multiple marketing disciplines: product marketing, demand generation, content, and brand 

• Strong ability to market complex technical products to sophisticated buyers 

• Experience working with sales teams on long, consultative sales cycles 

• Excellent written and verbal communication skills 

• Strategic mindset with a strong bias toward execution 

Desirable Requirements

• Experience in defence, government, aerospace, AI, or deep-tech environments 

• Familiarity with procurement-driven and security-conscious customers 

• Experience building or scaling a marketing function 

• Exposure to international or multi-market go-to-market strategies